Black LABB, is an acronym for the founders' names; Linda Audette and Becky Boileau. As a professional business woman who was and is considered plus size, Linda saw the need for more business like clothing in the Sudbury area and opened up The Plus Factor in November, 2010. Becky joined the team as Marketing Manager and Linda’s right hand lady in 2015. Originally the store carried size XL to 3X but due to demand and uniqueness the women started carrying regular and plus size clothing from size medium to 3X. About 80% of the clothing lines are made in Canada, hence why it was a must that their line be manufactured in Canada (Toronto to be exact) as well as start at size small and go up to 3X.
Over the years they have seen a need for some more versatile pieces to add to women’s wardrobes. After attending a bi-annual buying show and feeling a little disappointed with the lack of versatility the women started brainstorming and decided to take the bull by the horns and start designing their own line. “Black LABB may or may not have started as a concept over a bottle of wine or two” says Becky. They make it a point to encourage body positivity and know all too well how hard women are on themselves. “We all have something we don’t like about our bodies and are our own worst critics” says Linda. The reason behind Black LABB was to create a clothing line that would allow women to add their own style, and uniqueness to their wardrobe as well as provide pieces that could be customized based on their body type. Their tag line is so fitting...Simply Styled by You.